Make every bite bold.
This company that had yet to be named (we helped with that) had the most bizarre palette I have ever seen.
Banana Chipotle and Parmesan hot sauce, Ghost Pepper Ranch, Vidalia Onion, and Peach — they were weird but delicious.
Not only did they need branding to match their bold flavors, but they also needed us to name their flavors and design each bottle.
Things got spicy. No — things got Zesti.
Credits
Art Direction and Branding: Joe Dietrich
Copywriting: Karl Langhans
Photographer: HAAS House and Alexandra Coppock