Swim. Bike. Run.

Three words, infinitely repeated, inside the mind of every triathlete.

Garmin has long been the ultimate choice for triathletes — equipping the wrists of elite athletes with the best triathlon smartwatches and cycling devices available. But Garmin wanted to go further into the ethos of these incredible athletes — to look into the compulsion and obsession that defines their grueling sport.

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CREDITS

Art Direction: Joe Dietrich

Copywriting: Ryan Carrothers

Creative Directors: Ryan Glendening, Matt Bowne, and Brian Brooker

Producer: Kyle Pusateri

Photography: Andrew White and Joe Dietrich

Director of Photography: George Mullinex

Retouching: Kent Snipes and Joe Dietrich

“A Triathlete is Born”: Video Editing and Color by Joe Dietrich, Sound Design by Jason Scheufler, VO and Script by Ryan Carrothers

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